ANTITRUST ISSUES AND MEMBERSHIP MEETINGSThe courts and
regulatory agencies have often pointed out that antitrust violations are
likely occurrences at a meeting of competitors. They have cautioned
trade and professional associations to be aware of this potential and to
properly structure meetings in ways that will eliminate potential antitrust
problems. Traditional antitrust violations are the favorite targets of
federal investigators and private litigants. If it is discovered that
these kinds of violations occur at an industry meeting the consequences to
the sponsoring organization and the attendees can be disastrous.
Thus, it is essential for association executives
to learn to recognize those situations that can get meeting attendees into
trouble. Remember, antitrust investigations conducted by the United
States Department of Justice, the Federal Trade Commission and private civil
antitrust litigation are extensive fact-finding exercises. It is
common for government investigators to review meeting records because they
suspect that the meeting was the locus in quo of the antitrust
violation.
The following are examples of activities to watch for and avoid
at trade association meetings:
Price Fixing
Price fixing occurs when competitors get together and agree to control or
stabilize prices. This type of activity is not as easy to recognize as
one might think. In most cases these agreements are not explicit, but
the requisite understanding can be proven by circumstantial evidence.
It may be inferred from comments in written correspondence, from remarks
noted in meeting minutes or from comments noted in telephone logs. An
agreement can be made by a wave of the hand or a wink of an eye.
Illegal agreement can involve the components of prices, for example,
competitors could agree about the credit terms they will extend to common
customers.
The gathering and dissemination of industry statistics is one of the most
important functions that a trade or professional organization can perform.
However, the misuse of this information can be construed to be price fixing.
Meetings when statistical information is discussed must be carefully
structured to avoid discussion of information concerning current and future
pricing.
Customer and Territorial Allocation
Customer and/or territorial allocation occurs when competitors get
together and agree not to solicit each others customers or sell or perform
services within another's territory. An organization that limits
membership within certain territories by setting up unreasonable barriers to
entry can be guilty of promoting a territorial allocation scheme.
Standards Making
It is proper for professional societies and trade associations to engage
in standards making to enhance safety and provide functional uniformity or
products. However, this activity is illegal when its purpose is to
limit the availability and selection of products, limit competition,
restrict entry into an industry, inhibit innovation, or inhibit the ability
of members to compete. Thus, proper procedures have to be established
to permit access by interested competitors to participate and comment in the
standards making process.
Codes of Ethics
Codes of ethics have been a favorite target of antitrust enforcers for
the last several years. Thus, special precautions need to be taken
whenever a meeting is held to discuss developing or enforcing an industry
code of ethics. Any time codes of ethics are administered in a way
which could inhibit or restrict competition it could be evidence of an
antitrust violation. This does not mean that all codes of ethics are
illegal, it simply means that meetings where such topics are discussed must
be carefully structured.
Illegal Boycotts
It is a violation of the antitrust laws for meeting attendees who are
competitors to agree to boycott a particular supplier or customer. A
boycott can be accomplished by refusing to do business with specific
entities, refusing to admit them to membership or refusing to permit them
access to necessary competitive information.
Antitrust Rules Regarding Meeting Attendees
The courts over the years have held that the antitrust laws define the
rights of a competitor to participate in trade association and professional
society activities. One of the landmark cases in this area is
Associated Press v. United States, which was decided by the United
States Supreme Court in 1944. In that case, the Court struck down the
policies of the AP which restricted access to the AP news wire service to
members only and gave each member the right to block any non-member
competitor from memberships. The Court ruled that this practice was
illegal because membership in the AP gave companies a distinct competitive
advantage. By denying non-members access to the AP wire service the
members were guilty of impeding and hampering the growth of the competitor.
This ruling has been followed and amplified since. The Court's
decision has long served as the foundation for the general association
antitrust principle that non-members should be allowed access to association
activities where the denial of access would have an adverse effect on
competition.
On the other hand, this rule does not mean that non-members must be
permitted to attend every meeting function, or that they must be given
access to the meeting for the same price as a member. The law requires
that access be granted only to those activities which provide a competitive
benefit. Thus non-members should be permitted access to seminars,
educational sessions and trade shows. They do not have to be permitted
access to association general meetings, board meetings or social functions.
Non-member attendees may also be charged a higher fee than the membership,
provided the fee is reasonable and not so high as to prohibit participation.
These are just some of the classic antitrust activities to avoid in the
membership meeting setting. To be effective in your role as a
professional association executive you need to develop an ability to
structure meetings in a way that will avoid these problems and to be able to
steer attendees and competitors away from discussions that might put the
participants in legal jeopardy.